Where Sport Meets
The Technologies
Shaping What Comes Next
Meet clubs, federations, brands, startups, investors, media, and solution providers in one Dubai event ecosystem.
Where sport meets the technologies shaping what comes next
LEVEL UP is the region's leading sports tech innovation expo, bringing together the global sports and tech ecosystem to showcase next-generation technologies across the full value chain of sport.
From immersive fan experiences to smart stadium infrastructure and performance-enhancing innovations — this is where the future of sport comes alive. Outdoor. Innovative. Unmissable.
Industries
Represented
& Health
- Wearables & Biosensing Tech
- Recovery & Sports MedTech
- AI Coaching Assistants
- Nutrition & Bio-Optimisation
- Athlete Management Systems
Economy
- Smart Broadcasting & OTT
- Computer Vision Analytics
- Fan Engagement Platforms
- Web3, NFT & Tokenisation
- Esports & Competitive Gaming
& Venues
- Smart Stadium Technologies
- Venue Operations & Security
- Sustainable Facility Tech
- Ticketing & Access Control
- Fan Experience Hardware
Investment
- Venture Capital & Family Offices
- Sponsorship & Brand Marketing
- Sports Agencies & Management
- Rights Holders & Licensing
- Data Monetisation Strategies
& Society
- Youth Development Pathways
- Women in Sport Initiatives
- Grassroots Platforms
- Inclusive Sports Tech
- Gov. Bodies & Federations
Featured Speakers
The 2026 lineup will be announced soon.
Horst
Bente
Jean-Baptiste
Roy
Jake
Schuster
Chris
Markham
Nicolò
D'Ercole
Christoph
Sonnen
Jamie
Cunningham
Francis
Casado
Steve
Nott-Macaire
Alberto
Ceres
Federico
Smanio
Hicham
Chahine
Donald
Yeo
Saqr
Ereiqat
Ammar
Hina
Jes
Madsen
Nikhil
S Nair
André
Antonelli
Ryan
McCumber
Daniel
Hill
Dr.
Meshari F. Alwashmi
Dr.
Joseph El-Khoury
Dr.
Michael Liebrenz
Joe
E. Feghali
Mauro
Saraiva
Mohammad
Ali Abbaspour
Deepen
Parikh
Rafael
Oliveira
Samir
Ceric
Tareq
Qaddumi
Iris
Córdoba Mondéjar
Raoni
Medina
Rui
Lança
Steven
Kilby
Rick
Cost
Budreya
Faisal
Sungjin
HONG
Rohn
Malhotra
Tomasz
Kowalczyk
Sebastian
Lancestremere
Zur
Karklinsky
Saud
Al Nowais
Sheridan
Mordew
Rebecca
Eliot
Fabio
Prestijacopo
Ramzi
Farah
David
Wurth
Dr.
Greg Bailey
Boutros
Maroun Boutros
Ahmed
Sam
Pietro
Allegretti
Kenny
Oktavius
Peggy
Tng
Tapio
Rosenius
Andreas
Tsindos
Toli
Makris
Sean
Garnier
Stephan
Muller
Dave
Catudal
Hashem
Aljamal
Saad
Khan
Katie
Overy
Divyajot
Ahluwalia
Feizel
Batcha
Maia
Zennie
Zalfa
Farah
Rémi
Vanecht
Zayed
Hammouri
Ali
Al Arif
Dr.
Adam Thomas
Shahrukh
Sohail
Hind
Nezzaghy
Karen
Mattar
Vadim
Prikhodko
Mark
Guildea
Alexey
Deniskin
What Partners
Are Saying
Exhibit at
Level Up
2026
Put your brand in front of 5,000+ global sports tech decision-makers. Connect with investors, clubs, federations, and media at Dubai Harbour.
Join the
Global
Ecosystem
Three days of world-class keynotes, startup pitches, live networking, and sports activations at Dubai Harbour. Be part of what comes next.
Partners & Sponsors
Highlights 2025
