Dubai Harbour · 2027
Technology
Elevates The Game
Meet clubs, federations, brands, startups, investors, media, and solution providers in one event ecosystem.
5,000+
Total Attendees
110+
World-Class Speakers
95+
Countries Represented
500+
C-Suite & Founders
250+
Meetings Hosted
40+
Startup Pitches
Powered By A Global Ecosystem
Where sport meets the technologies shaping what comes next
LEVEL UP is the sports tech innovation expo, bringing together the global sports and tech ecosystem to showcase next-generation technologies across the full value chain of sport.
From immersive fan experiences to smart stadium infrastructure and performance-enhancing innovations — this is where the future of sport comes alive.
Industries
Represented
30+
Subsectors
01
Performance
& Health
& Health
- Wearables & Biosensing Tech
- Recovery & Sports MedTech
- AI Coaching Assistants
- Nutrition & Bio-Optimisation
- Athlete Management Systems
02
Media & Fan
Economy
Economy
- Smart Broadcasting & OTT
- Computer Vision Analytics
- Fan Engagement Platforms
- Web3, NFT & Tokenisation
- Esports & Competitive Gaming
03
Infrastructure
& Venues
& Venues
- Smart Stadium Technologies
- Venue Operations & Security
- Sustainable Facility Tech
- Ticketing & Access Control
- Fan Experience Hardware
04
Business &
Investment
Investment
- Venture Capital & Family Offices
- Sponsorship & Brand Marketing
- Sports Agencies & Management
- Rights Holders & Licensing
- Data Monetisation Strategies
05
Community
& Society
& Society
- Youth Development Pathways
- Women in Sport Initiatives
- Grassroots Platforms
- Inclusive Sports Tech
- Gov. Bodies & Federations
2025 Lineup
Featured Speakers
Meet the speakers who took the stage in 2025.
110+
Global Speakers
Horst
Bente
Grandson of Adi Dassler, founder of adidas, and founder of Adi Dassler Legacy Ltd.
Adi Dassler Legacy Fund
Jean-Baptiste
Roy
Founding Partner
Asia Sports Tech
Jake
Schuster
CEO
Gemini Sports
Chris
Markham
Sporting Director
Nicolò
D’Ercole
EVP AI & technology Sportradar
Sportradar
Christoph
Sonnen
Co-founder
LEAD.VC
Jamie
Cunningham
Executive Director
ONETOWATCH
Francis
Casado
Co-founder & CRO
3D Digital Venue
Steve
Nott-Macaire
VP of Sales EMEA & APAC
FortressGB
Alberto
Ceres
CEO
Trison
Federico
Smanio
CEO
Wylab
Hicham
Chahine
Founder & Co-CEO
Ninjas in Pyjamas Group
Donald
Yeo
Account Director
Octagon
Saqr
Ereiqat
Secretry General
D2A2
Ammar
Hina
Sports Broadcast & TV Production Expert
Colorbars Consultancy
Jes
Madsen
Director of Football and Data Science
Saudi Pro League
Nikhil
S Nair
Regional Director
Tata Elxsi
André
Antonelli
CEO
Machina Sport
Ryan
McCumber
Founder
Sportstech.ai
Daniel
Hill
Co-founder
Aquivio
Dr.
Meshari F. Alwashmi
CEO & Co-founder
Amplifi
Dr.
Joseph El-Khoury
CEO & Medical Director
The Valens Clinic
Dr.
Michael Liebrenz
Department of Psychiatry
University of Bern
Joe
E. Feghali
Founder
FIT - Fitness.Innovation.Therapy
Mauro
Saraiva
Football Performance Analyst
Qatar Stars League
Mohammad
Ali Abbaspour
Founder and CEO
Sponixtech
Deepen
Parikh
Partner
Courtside Ventures
Rafael
Oliveira
Sr. Director of International & Partnerships
Eight Sleep
Samir
Ceric
Chairman
Ceric & Co
Tareq
Qaddumi
Founder and Creative Director
Out the box
Iris
Córdoba Mondéjar
Managing Director, Global Sports Innovation Center powered by Microsoft
GSIC
Raoni
Medina
Player Development Expert
ModernPlay Soccer Consultancy
Rui
Lança
Executive Sporting Director
Al Ittihad Club
Steven
Kilby
Founder and CEO
SportsLive
Rick
Cost
Head of performance at Olympique Lyonnais
Olympique Lyonnais
Budreya
Faisal
Founder and President of Banaat FC
Banaat FC
Sungjin
HONG
Specialized Officer
Interpol
Rohn
Malhotra
Co-Founder
SportsTechX
Tomasz
Kowalczyk
Head of PZPN Innovation hub
PZPN Innovation Hub
Sebastian
Lancestremere
WW Strategic Partnerships Director, Microsoft Corporation
Microsoft
Zur
Karklinsky
Head of Go-to-Market
DAZN
Saud
Al Nowais
Founder of Epic Padel
Epic Padel
Sheridan
Mordew
Award-Winning Fitness & Wellness Entrepreneur
Shape Up Women’s Club
Rebecca
Eliot
Co Founder
ProTouch Sports
Fabio
Prestijacopo
Managing Director
BizAway
Ramzi
Farah
Co-Founder and Managing Partner
Razor Capital
David
Wurth
Founder and CEO
PLYR Technologies
Dr.
Greg Bailey
Team Principal
NorthStar SailGP Team
Boutros
Maroun Boutros
Executive Vice president, Corporate Communications, Marketing & Brand of Emirates
Emirates
Ahmed
Sam
Founder and Head Coach
Lift Focus Grind
Pietro
Allegretti
Founder
Penguinpass
Kenny
Oktavius
Co-Founder & CEO
PointFit Technology Limited
Peggy
Tng
Regional Lead, APAC
GSIC
Tapio
Rosenius
CEO
Skandal Technologies
Andreas
Tsindos
CEO
MWAN Mobile
Toli
Makris
CEO EX Interactive Gaming
EX Sports
Sean
Garnier
Founder of Urbanball
Urbanball
Stephan
Muller
Marketing Director
Whoop
Dave
Catudal
Co-Founder
Forus
Hashem
Aljamal
Founder and CEO
Cypex Group
Saad
Khan
Founder and CEO
GameCentric
Katie
Overy
TV Presenter, Live Events MC and Voiceover Artist
Divyajot
Ahluwalia
Director
wTVision / Quidich
Feizel
Batcha
VP Sports Partnerships
Genius Sports
Maia
Zennie
MENA Ecosystem Lead
Avalanche/ Ava Labs
Zalfa
Farah
Head of Research & Conceptualization
GMOLx
Rémi
Vanecht
Head of Education
Athletes Junction - Hyperice Middle East
Zayed
Hammouri
Excellence Director MEA
Vizrt
Ali
Al Arif
Founder and CEO
WPA (World Padel Academy) / Spadrec Investment
Dr.
Adam Thomas
Founder and CEO
Genletics
Shahrukh
Sohail
Senior Sports and Entertainment Business Manager
Xplere
Hind
Nezzaghy
MCL Co-founder
MENA Champ League (MCL)
Karen
Mattar
Mind & Body Coach
Vadim
Prikhodko
IT entrepreneur and CEO of EasySports
EasySports
Mark
Guildea
Managing Director
Interact
Alexey
Deniskin
CMO of EasySports
EasySports
For Delegates & Visitors
Join the Global Ecosystem
Three days of world-class keynotes, startup pitches, live networking, and sports activations. Be part of what comes next.
LEVEL UP 2027 Partners
Partners & Sponsors
Supported By
Organised By
Venue Partner
Platinum Sponsor
Content Partner
Silver Sponsor
Community Partner
Panel Sponsor
Activation Partner
Gaming Partner
Ecosystem Partner
Media Partner
Highlights 2025
Performance Tech
Performance & Wearables
Advanced athlete tracking and biometric insights in action
Esports
Gaming & Esports Zone
Competitive gaming and immersive digital experiences
Infrastructure
Smart Stadiums
Next-gen infrastructure redefining fan experience
AI & Fitness
AI Fitness & Training
Next-generation training systems powered by computer vision
Recovery Tech
Recovery & Sleep Tech
Science-led recovery innovations from Eight Sleep & peers
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