Technology
Elevates The Game
Meet clubs, federations, brands, startups, investors, media, and AI & sports tech solution providers in one event ecosystem.
Where sport meets the technologies shaping what comes next
LEVEL UP is the sports tech innovation expo, bringing together the global sports and tech ecosystem to showcase next-generation technologies across the full value chain of sport.
From immersive fan experiences to smart stadium infrastructure and performance-enhancing innovations — this is where the future of sport comes alive.
Industries Represented
- Artificial Intelligence & Machine Learning
- Sports Analytics & Computer Vision
- Robotics & Smart Coaching
- Sports Technology Platforms & Software
- Connected Equipment & Emerging Technologies
- Government Sports Authorities
- National & International Sports Federations
- Olympic & Paralympic Committees
- Sports Regulatory & Licensing Authorities
- Public-Sector Sports & Development Agencies
- Professional Sports Clubs & Franchises
- Team Owners & Operators
- Sports Leagues & Competition Organisers
- Sports IP & Commercial Rights Holders
- Sports Academies & High-Performance Centres
- Athlete Performance & Monitoring
- Wearable Technology & Smart Devices
- Sports Medicine & Rehabilitation
- Recovery & Wellness Technologies
- Fitness Technology & Sports Nutrition
- Sports Broadcasting & OTT Platforms
- Sports Media Rights & Licensing
- Fan Engagement & Loyalty Technologies
- Esports & Gaming
- Immersive Experiences & Digital Content
- Venture Capital & Private Equity
- Family Offices & Institutional Investors
- Corporate Sponsors & Sports Brands
- Startup Accelerators & Innovation Hubs
- Sports Marketing & Management Agencies
- Stadium & Arena Operators
- Smart Stadium & Venue Technologies
- Sports Event Organisers & Promoters
- Ticketing, Access Control & Security
- Sports Infrastructure & Facility Development
- Grassroots & Youth Sports Development
- Community Sports & Participation Platforms
- Recreational Sports & Fitness
- Women's, Inclusive & Adaptive Sports
- Sports Tourism & Experiences
Featured Speakers
Meet the speakers who took the stage in 2025.
Horst
Bente
Jean-Baptiste
Roy
Jake
Schuster
Chris
Markham
Nicolò
D’Ercole
Christoph
Sonnen
Jamie
Cunningham
Francis
Casado
Steve
Nott-Macaire
Alberto
Ceres
Federico
Smanio
Hicham
Chahine
Donald
Yeo
Saqr
Ereiqat
Ammar
Hina
Jes
Madsen
Nikhil
S Nair
André
Antonelli
Ryan
McCumber
Daniel
Hill
Dr.
Meshari F. Alwashmi
Dr.
Joseph El-Khoury
Dr.
Michael Liebrenz
Joe
E. Feghali
Mauro
Saraiva
Mohammad
Ali Abbaspour
Deepen
Parikh
Rafael
Oliveira
Samir
Ceric
Tareq
Qaddumi
Iris
Córdoba Mondéjar
Raoni
Medina
Rui
Lança
Steven
Kilby
Rick
Cost
Budreya
Faisal
Sungjin
HONG
Rohn
Malhotra
Tomasz
Kowalczyk
Sebastian
Lancestremere
Zur
Karklinsky
Saud
Al Nowais
Sheridan
Mordew
Rebecca
Eliot
Fabio
Prestijacopo
Ramzi
Farah
David
Wurth
Dr.
Greg Bailey
Boutros
Maroun Boutros
Ahmed
Sam
Pietro
Allegretti
Kenny
Oktavius
Peggy
Tng
Tapio
Rosenius
Andreas
Tsindos
Toli
Makris
Sean
Garnier
Stephan
Muller
Dave
Catudal
Hashem
Aljamal
Saad
Khan
Katie
Overy
Divyajot
Ahluwalia
Feizel
Batcha
Maia
Zennie
Zalfa
Farah
Rémi
Vanecht
Zayed
Hammouri
Ali
Al Arif
Dr.
Adam Thomas
Shahrukh
Sohail
Hind
Nezzaghy
Karen
Mattar
Vadim
Prikhodko
Mark
Guildea
Alexey
Deniskin
What the Industry Is Saying
“Eight years ago sportstech wasn't even a category — today it's a global movement. It's inspiring to see the evolution.”
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“The quality of the ecosystem gathered here is remarkable — exactly the kind of platform sports tech needs.”
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“Level Up sets a new benchmark — the organization, location, and connections are world-class. It's exactly what the region needed.”
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“Level Up is a true springboard for something powerful to grow in this region. The potential we've seen here is limitless.”
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“The APAC region is accelerating fast — fan behaviour is changing and mega-events are driving a new wave of tech adoption.”
Watch videoJoin the Global Ecosystem
Three days of world-class keynotes, startup pitches, live networking, and sports activations. Be part of what comes next.
Partners & Sponsors
Highlights 2025
