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Sports Tech Innovation Expo  ·  Dubai Harbour  ·  2026

Technology
Elevates
The Game

Meet clubs, federations, brands, startups, investors, media, and solution providers in one Dubai event ecosystem.

Book a Stand   Register Now  
Dubai Harbour United Arab Emirates 2026 · Dates TBC
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▸ LEVEL UP 2025 — LIVE METRICS
5,000+
Total Attendees
↑ 2026 target: 10K
110+
World-Class Speakers
↑ 2026 target: 150+
95+
Countries Represented
↑ Global reach
500+
C-Suite & Founders
↑ Decision makers
250+
Meetings Hosted
↑ 2026 target: 3K
40+
Startup Pitches
↑ Innovation stage
About Level Up

Where sport meets the technologies shaping what comes next

LEVEL UP is the region's leading sports tech innovation expo, bringing together the global sports and tech ecosystem to showcase next-generation technologies across the full value chain of sport.

From immersive fan experiences to smart stadium infrastructure and performance-enhancing innovations — this is where the future of sport comes alive. Outdoor. Innovative. Unmissable.

Register Now   Book a Stand
LEVEL UP 2025 event at Dubai Harbour
2025
Inaugural Edition
Supported By Dubai Sports Council
Venue Partner Dubai Harbour
Organised By GMOLx
Event Landscape

Industries
Represented

View Full Programme  
01
Performance
& Health
  • Wearables & Biosensing Tech
  • Recovery & Sports MedTech
  • AI Coaching Assistants
  • Nutrition & Bio-Optimization
  • Athlete Management Systems
Explore sector →
02
Media & Fan
Economy
  • Smart Broadcasting & OTT
  • Computer Vision Analytics
  • Fan Engagement Platforms
  • Web3, NFT & Tokenization
  • Esports & Competitive Gaming
Explore sector →
03
Infrastructure
& Venues
  • Smart Stadium Technologies
  • Venue Operations & Security
  • Sustainable Facility Tech
  • Ticketing & Access Control
  • Fan Experience Hardware
Explore sector →
04
Business &
Investment
  • Venture Capital & Family Offices
  • Sponsorship & Brand Marketing
  • Sports Agencies & Management
  • Rights Holders & Licensing
  • Data Monetization Strategies
Explore sector →
05
Community
& Society
  • Youth Development Pathways
  • Women in Sport Initiatives
  • Grassroots Platforms
  • Inclusive Sports Tech
  • Gov. Bodies & Federations
Explore sector →
30+
Subsectors Represented
5 core industry verticals driving the future of sport
Full Programme  
Global Ecosystem

Partners and Sponsors

Request Sponsorship Deck  
Supported By
Venue Partner
Organized By
Platinum Sponsor
Platinum Sponsor
Content Partner
Silver Sponsor
Sports in the Community Partner
Panel Sponsor
Panel Sponsor
Ecosystem Partner
Ecosystem Partner
Ecosystem Partner
Ecosystem Partner
Ecosystem Partner
Ecosystem Partner
Ecosystem Partner
Sports Activation Partner
Sports Activation Partner
Sports Activation Partner
Sports Activation Partner
Gaming Partner
Media Partner
Media Partner
Media Partner
What Industry Leaders Are Saying
"
★★★★★

"Level Up sets a new benchmark — the organization, location, and connections are world-class. It's exactly what the region needed."

JF
Dr. Joe Feghali
FIT
★★★★★

"Eight years ago sportstech wasn't even a category — today it's a global movement. It's inspiring to see the evolution."

HB
Horst Bente
Adi Dassler Legacy Fund
★★★★★

"Level Up is a true springboard for something powerful. The potential we've seen here is limitless."

FS
Federico Smanio
Wylab
★★★★★

"Events like this create real synergy between global innovation networks. The collaborative energy here is unmatched."

IC
Iris Córdoba
GSIC Powered by Microsoft
★★★★★

"I back platforms built with long-term vision — Level Up is laying the right foundations for the future of sports innovation."

SC
Samir Ceric
Ceric & Co
JF
Dr. Joe
Feghali
FIT
HB
Horst
Bente
Adi Dassler
FS
Federico
Smanio
Wylab
IC
Iris
Córdoba
GSIC
SC
Samir
Ceric
Ceric & Co
Global Participation
95+
Countries Represented
  • MENA Region
    30%
  • Europe
    28%
  • APAC & Asia
    22%
  • The Americas
    14%
  • Africa
    6%
Level Up 2025 · In Review

Highlights
From Dubai

Stay Updated for 2026  
Performance & Wearables
Performance Tech
Performance & Wearables
Advanced athlete tracking and biometric insights in action
Gaming & Esports Zone
Esports
Gaming & Esports Zone
Competitive gaming and immersive digital experiences
Smart Stadiums
Infrastructure
Smart Stadiums
Next-gen infrastructure redefining fan experience
AI Fitness & Training
AI & Fitness
AI Fitness & Training
Intelligent coaching and performance optimization
Recovery & Sleep Tech
Recovery Tech
Recovery & Sleep Tech
Science-backed recovery solutions for peak performance
For Exhibitors & Sponsors

Exhibit at
Level Up
2026

Put your brand in front of 5,000+ global sports tech decision-makers. Connect with investors, clubs, federations, and media at Dubai Harbour.

Book a Stand  
For Delegates & Visitors

Join the
Global
Ecosystem

Three days of world-class keynotes, startup pitches, live networking, and sports activations at Dubai Harbour. Be part of what comes next.

Register Now  
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