Level Up 2025

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27 – 29 NOVEMBER 2025 | DUBAI HARBOUR | UAE

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27 – 29 NOVEMBER 2025 | DUBAI HARBOUR | UAE

Event Summary

LEVEL UP is the region’s largest sports tech innovation expo – a global stage where next-generation technologies meet the future of sport.

Hosted in Dubai in partnership with the Dubai Sports Council, LEVEL UP brings together athletes, federations, brands, startups, investors, media, and innovators to explore the breakthroughs shaping how sport is played, experienced, and delivered.

Set to take place at the iconic Dubai Harbour from 27–29 November 2025, LEVEL UP will feature four immersive zones:

Brand Engagement Zone

Live demos, AR/VR activations, esports, athlete meet & greets, pop-up shops, tech tutorials and much more.

Exhibition Zone

100+ world-class exhibitors and cutting-edge sports tech.

Conference Zone

80+ global speakers and future-focused panels.

Networking Zone

Curated B2B matchmaking, media lounge, deal-making spaces.

Whether you’re scaling a startup, activating a brand, discovering the next big trend, or shaping policy, LEVEL UP is where technology elevates the game.

Venue & Date

Venue

27–29 November

2025

Dubai Harbour

United Arab Emirates

Venue Partner

Main Sectors

WEARABLE TECHNOLOGY

Advancements in smart clothing and biometric performance tracking are driving increased accuracy in data collection and AI-powered predictive analytics. By integrating wearable AR and VR devices, these technologies create immersive experiences that elevate both usability and athletic comfort.

VIRTUAL & AUGMENTED REALITY

Virtual and augmented reality are transforming the sports landscape, with VR enabling advanced player training and rehabilitation, while AR enhances live sports viewing and fan engagement. Immersive stadium experiences are brought to life through AR, and when combined with AI-powered coaching solutions, technologies deliver a smarter, more interactive sports environment for athletes and fans alike.

FAN ENGAGEMENT PLATFORMS

AI-driven personalized content delivery is reshaping fan experiences, offering immersive and interactive experiences tailored to individual preferences. Blockchain-based fan tokens deepen engagement by giving supporters a stake in the action, while real-time interaction through live polls, chat, and social media creates a dynamic, participatory environment that blurs the line between audience and event.

PERFORMANCE ANALYTICS

Performance analytics leverage real-time data tracking to monitor athlete performance, enabling AI-driven training programs and injury prevention strategies. Machine learning delivers deeper game strategy insights, while wearables feed into integrated data dashboards, giving coaches and teams a comprehensive view of performance.

BROADCASTING & MEDIA

Advances in live streaming are revolutionizing how fans experience sports, enabling real-time interaction through live polls and chats. Paired with AI-driven automated commentary, these technologies deliver instant engaging content that keeps audiences informed and entertained.

E-SPORTS & GAMING

The integration of traditional sports teams into e-sports is accelerating innovation in streaming technologies and VR gaming. AI-driven coaching tools are helping esports players train with precision, while blockchain-based in-game assets and rewards add a new layer of value and engagement to competitive play.

SMART STADIUMS

Smart stadiums use connected devices to track real-time data, improve fan services, and streamline operations, leading to advanced security and crowd analytics enhance safety and flow. Energy-efficient systems reduce environmental impact, while mobile apps manage ticketing and tailor the experience for each fan.

HEALTH & FITNESS TECH

AI-driven personalized fitness and recovery programs are redefining athletic performance, offering tailored insights that adapt in real time. Telehealth services enable remote monitoring for athletes, extending care beyond the clinic. Wearable devices play a key role in injury prevention and analysis, while connected rehabilitation solutions bring smart technology into every stage of recovery.

SPORTS BETTING

Sports betting is evolving through integration with real-time sports data and analytics, delivering faster and more informed wagering experiences. Mobile betting apps now offer AI-driven insights to boost user decisions. As legalization expands into new markets, blockchain-powered platforms are stepping in to provide secure, transparent transactions.

BLOCKCHAIN & CRYPTO CURRENCY

Blockchain and cryptocurrency are reshaping the sports industry with fan tokens and NFT-based collectibles that offer new ways for fans to engage and own a piece of the action. Secure ticketing solutions help combat fraud, while blockchain-based contracts and sponsorships streamline athlete agreements. Meanwhile, decentralized finance introduces new opportunities for sports investments.

INDUSTRY FACTS

Global Sports Industry

The global sports industry is currently valued at $485B, with projections indicating growth to $863B in the coming years.

Global Sports Tech Industry

Now valued at $18B, the global sports tech industry is expected to surge to $118B, driven by innovation in performance analytics, immersive experiences, and fan engagement technologies.

Regional Sports Industry

The regional sports market is growing rapidly, increasing from $12B today to a projected $25B, highlighting strong local demand and investment in sports and entertainment infrastructure.

Regional Sports Tech Industry

Currently at $0.9B, the regional sports tech sector is set to reach $3B, fueled by advancements in wearables, smart stadiums, and digital engagement tools.