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EARLY BIRD DISCOUNT AVAILABLE, ends on 30TH SEPTEMBER EARLY BIRD DISCOUNT AVAILABLE, ends on 30TH SEPTEMBER EARLY BIRD DISCOUNT AVAILABLE, ends on 30TH SEPTEMBER

About LEVEL UP

LEVEL UP is the region’s leading sports tech innovation expo, bringing together the global sports and tech ecosystem to showcase next-generation technologies across a wide spectrum of sports and industries.

LEVEL UP will drive real-world collaboration, investment, and progress. From immersive fan experiences to smart stadium infrastructure and performance-enhancing innovations, LEVEL UP highlights the transformative power of technology across the full value chain of sport.

This is where the future of sport comes alive. LEVEL UP Sports Tech Innovation Expo is a global gathering set to drive the next era of sports innovation.

About Dubai Sports Council

Dubai Sports Council (DSC) is the official body driving the development of sport in Dubai. Founded in 2005, it champions innovation, inclusion, and excellence across all levels. DSC organizes over 400 events annually - including major international championships, innovation awards, and the Dubai International Sports Conference.




100+ Exhibitors
10K+ Visitors
30+ Partners
150+ Speakers

Partners and Sponsors

Supported By
Venue Partner
Ecosystem Partner
Ecosystem Partner
Ecosystem Partner
Ecosystem Partner
Ecosystem Partner
Organized By
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Speaker

Inspire global audiences by sharing your journey, insights, and bold ideas on the future of sports and technology at LEVEL UP.

Sponsor

Showcase your leadership in sports innovation. Position your brand at the heart of the action and connect with top decision-makers.

Exhibitor

Put your product or solution in the spotlight. Engage with thousands of fans, startups, and global brands in the LEVEL UP arena.

Media

Cover the stories, meet the stars, and gain priority access to exclusive zones, interviews, and innovation reveals at LEVEL UP.

Witness The Future Of Sports

Click a Sector to Learn More

Wearable Technology Virtual & Augmented Reality Fan Engagement Platforms Performance Analytics Broadcasting & Media
E-Sports & Gaming Smart Stadiums Health & Fitness Tech Sports Betting Blockchain & Cryptocurrency
Wearable Technology
E-Sports & Gaming
Virtual & Augmented Reality
Smart Stadiums
Fan Engagement Platforms
Health & Fitness Tech
Performance Analytics
Sports Betting
Broadcasting & Media
Blockchain & Cryptocurrency
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INDUSTRY FACTS

The global sports tech industry is

Gearing up for a 10X BOOM

Soaring from $18B today

Growing to a massive $118B in the future

The game is just getting started!

SPORTS AT LEVEL UP

LEVEL UP will drive real-world collaboration, investment, and progress. From immersive fan experiences to smart stadium infrastructure and performance-enhancing innovations, LEVEL UP highlights the transformative power of technology across the full value chain of sport.

ATHLETIC SPORTS
ATHLETIC SPORTS
ROLLER SPORTS
ROLLER SPORTS
SPORTS MEDICINE
SPORTS MEDICINE
WATER SPORTS
WATER SPORTS
BALL SPORTS
BALL SPORTS
RANGE SPORTS
RANGE SPORTS
AIR SPORTS
AIR SPORTS
HIKING & TREKKING
HIKING & TREKKING
WINTER SPORTS
WINTER SPORTS
RACKET SPORTS
RACKET SPORTS
FITNESS SUITES
FITNESS SUITES
PARA SPORTS
PARA SPORTS

What To Expect

VIP Zone
Exhibition Zone
Brand Engagement Zone
AWARD SHOW
SPECIAL OPENING CEREMONY
GSIC GROUNDBREAKRS MEETUP
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Speakers


All Speakers

FLOORPLAN

VENUE RENDERS

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