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LEVEL UP 2026

Exhibit at
Level Up
2026

Position your brand on the global stage of sports technology. Connect with 5,000+ decision-makers, secure B2B meetings, and showcase your innovation at Dubai Harbour.

Book a Stand  

Find Your
Perfect Stand

From compact startup stands to full raw-space takeovers for global brands. All prices in AED — starting rates.

Raw Space
Takeover
POA
  • Flexible footprint — design your own layout
  • Brand-owned environment
  • Prime location options available
  • Signage rights across zone
  • VIP table allocation
  • Dedicated account manager
Enquire Now  
Standard
Exhibition Stand
from AED 36,300
  • 9 sqm branded exhibition space
  • Shell scheme structure included
  • 2× exhibitor passes
  • Company listing in official programme
  • Access to B2B matchmaking portal
  • Basic electricity & signage
Book a Stand  
Startup
Exhibition Stand
from AED 20,200
  • 4 sqm branded startup stand
  • Shell scheme structure included
  • 1× exhibitor pass
  • Startup zone placement
  • Pitch stage access opportunity
  • Company listing in digital guide
Enquire Now  
5,000+
Total Attendees
110+
Speakers
95+
Countries
500+
C-Suite & Founders
250+
B2B Meetings
40+
Startup Pitches

6 Reasons to
Showcase Here

LEVEL UP is not just an expo — it's the intersection of global sport and technology, where deals are made, products launch, and the industry defines its future.

Global Visibility

Reach 95+ countries and 5,000+ attendees in one of the world's most strategically positioned cities for sport and business.

C-Level Audience

Over 500 C-suite executives, club directors, federation heads, and investors attend — the exact audience your brand needs.

Product Launch Platform

Debut your latest innovation in front of the global sports tech community. LEVEL UP is where the next generation of products gets discovered.

B2B Matchmaking

250+ curated meetings facilitated on-site. Our structured matchmaking connects you to the right buyers, partners, and investors efficiently.

Media Exposure

USD 50M+ in Advertising Value Equivalency and 1.45B+ total reach across broadcast, digital, social, and influencer channels.

Brand Positioning

Align your brand with sports tech innovation in the region's fastest-growing market. Position yourself as a category leader.

Meet Our Partners

5 Distinct
Experience Zones

01
VIP Zone
Exclusive access zone near the main stage. Premium networking, media interviews, and private high-level meetings.
Invite Only
02
Main Stage
30+ curated conference tracks. 110+ global speakers. Your brand alongside the biggest names in sports tech.
Speaking Slots
03
Brand Engagement
Outdoor activations, live product demos, and interactive brand experiences on the waterfront promenade.
Activation Space
04
Exhibition & Startup
100+ exhibitors and 40+ startup pitches showcasing the next generation of sports technology solutions.
Exhibition Stands
05
Networking Areas
Curated B2B matchmaking zones, investor lounges, and hosted buyer programmes for structured deal-making.
Meeting Zones

Dubai Harbour
Floor Plan

LEVEL UP occupies Dubai Harbour's iconic outdoor promenade. Download the floor plan to explore stand locations, zones, and availability. Stand placements are allocated on a first-come, first-served basis.

What Industry
Leaders Say

500+
Participating Organizations
“
★★★★★

“Level Up sets a new benchmark — the organization, location, and connections are world-class. It's exactly what the region needed.”

Dr. Joe Feghali
FIT
“
★★★★★

“The APAC region is accelerating fast — fan behaviour is changing and mega-events are driving a new wave of tech adoption.”

Francis Casado
3D Digital Venue
“
★★★★★

“Events like this create real synergy between global innovation networks. The collaborative energy here is unmatched.”

Iris Córdoba
GSIC Powered by Microsoft
“
★★★★★

“Eight years ago sportstech wasn't even a category — today it's a global movement. It's inspiring to see the evolution.”

Horst Bente
Adi Dassler Legacy Fund
“
★★★★★

“Level Up is a true springboard for something powerful to grow in this region. The potential we've seen here is limitless.”

Federico Smanio
Wylab
“
★★★★★

“I back platforms built with long-term vision — Level Up is laying the right foundations for the future of sports innovation.”

Samir Ceric
Ceric & Co

Sponsorship
Opportunities

LEVEL UP offers a full spectrum of sponsorship tiers — from title sponsorships to activation partnerships. All packages are designed to maximise brand visibility and business outcomes.

Exhibit · Level Up 2026
Book a Stand

Choose the package that fits your goals. Our exhibitions team will confirm availability and stand placement with you.

Raw Space
Takeover
POA
  • Flexible footprint — design your own layout
  • Brand-owned environment
  • Prime location options available
  • Signage rights across zone
  • VIP table allocation
  • Dedicated account manager
Most Popular
Standard
Exhibition Stand
from AED 36,300
  • 9 sqm branded exhibition space
  • Shell scheme structure included
  • 2 exhibitor passes
  • Company listing in official programme
  • Access to B2B matchmaking portal
  • Basic electricity and signage
Startup
Exhibition Stand
from AED 20,200
  • 4 sqm branded startup stand
  • Shell scheme structure included
  • 1 exhibitor pass
  • Startup zone placement
  • Pitch stage access opportunity
  • Company listing in digital guide