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Level Up 2025

Featured Speakers

Meet the founders, executives, and innovators who took the stage at the inaugural edition of LEVEL UP.

Horst Bente

Horst

Bente

Grandson of Adi Dassler, founder of adidas, and founder of Adi Dassler Legacy Ltd.
Adi Dassler Legacy Fund
Jean-Baptiste Roy

Jean-Baptiste

Roy

Founding Partner
Asia Sports Tech
Jake Schuster

Jake

Schuster

CEO
Gemini Sports
Chris Markham

Chris

Markham

Sporting Director
Nicolò D'Ercole

Nicolò

D'Ercole

EVP AI & technology Sportradar
Sportradar
Christoph Sonnen

Christoph

Sonnen

Co-founder
LEAD.VC
Jamie Cunningham

Jamie

Cunningham

Executive Director
ONETOWATCH
Francis Casado

Francis

Casado

Co-founder & CRO
3D Digital Venue
Steve Nott-Macaire

Steve

Nott-Macaire

VP of Sales EMEA & APAC
FortressGB
Alberto Ceres

Alberto

Ceres

CEO
Trison
Federico Smanio

Federico

Smanio

CEO
Wylab
Hicham Chahine

Hicham

Chahine

Founder & Co-CEO
Ninjas in Pyjamas Group
Donald Yeo

Donald

Yeo

Account Director
Octagon
Saqr Ereiqat

Saqr

Ereiqat

Secretry General
D2A2
Ammar Hina

Ammar

Hina

Sports Broadcast & TV Production Expert
Colorbars Consultancy
Jes Madsen

Jes

Madsen

Director of Football and Data Science
Saudi Pro League
Nikhil S Nair

Nikhil

S Nair

Regional Director
Tata Elxsi
André Antonelli

André

Antonelli

CEO
Machina Sport
Ryan McCumber

Ryan

McCumber

Founder
Sportstech.ai
Daniel Hill

Daniel

Hill

Co-founder
Aquivio
Dr. Meshari F. Alwashmi

Dr.

Meshari F. Alwashmi

CEO & Co-founder
Amplifi
Dr. Joseph El-Khoury

Dr.

Joseph El-Khoury

CEO & Medical Director
The Valens Clinic
Dr. Michael Liebrenz

Dr.

Michael Liebrenz

Department of Psychiatry
University of Bern
Joe E. Feghali

Joe

E. Feghali

Founder
FIT - Fitness.Innovation.Therapy
Mauro Saraiva

Mauro

Saraiva

Football Performance Analyst
Qatar Stars League
Mohammad Ali Abbaspour

Mohammad

Ali Abbaspour

Founder and CEO
Sponixtech
Deepen Parikh

Deepen

Parikh

Partner
Courtside Ventures
Rafael Oliveira

Rafael

Oliveira

Sr. Director of International & Partnerships
Eight Sleep
Samir Ceric

Samir

Ceric

Chairman
Ceric & Co
Tareq Qaddumi

Tareq

Qaddumi

Founder and Creative Director
Out the box
Iris Córdoba Mondéjar

Iris

Córdoba Mondéjar

Managing Director, Global Sports Innovation Center powered by Microsoft
GSIC
Raoni Medina

Raoni

Medina

Player Development Expert
ModernPlay Soccer Consultancy
Rui Lança

Rui

Lança

Executive Sporting Director
Al Ittihad Club
Steven Kilby

Steven

Kilby

Founder and CEO
SportsLive
Rick Cost

Rick

Cost

Head of performance at Olympique Lyonnais
Olympique Lyonnais
Budreya Faisal

Budreya

Faisal

Founder and President of Banaat FC
Banaat FC
Sungjin HONG

Sungjin

HONG

Specialized Officer
Interpol
Rohn Malhotra

Rohn

Malhotra

Co-Founder
SportsTechX
Tomasz Kowalczyk

Tomasz

Kowalczyk

Head of PZPN Innovation hub
PZPN Innovation Hub
Sebastian Lancestremere

Sebastian

Lancestremere

WW Strategic Partnerships Director, Microsoft Corporation
Microsoft
Zur Karklinsky

Zur

Karklinsky

Head of Go-to-Market
DAZN
Saud Al Nowais

Saud

Al Nowais

Founder of Epic Padel
Epic Padel
Sheridan Mordew

Sheridan

Mordew

Award-Winning Fitness & Wellness Entrepreneur
Shape Up Women’s Club
Rebecca Eliot

Rebecca

Eliot

Co Founder
ProTouch Sports
Fabio Prestijacopo

Fabio

Prestijacopo

Managing Director
BizAway
Ramzi Farah

Ramzi

Farah

Co-Founder and Managing Partner
Razor Capital
David Wurth

David

Wurth

Founder and CEO
PLYR Technologies
Dr. Greg Bailey

Dr.

Greg Bailey

Team Principal
NorthStar SailGP Team
Boutros Maroun Boutros

Boutros

Maroun Boutros

Executive Vice president, Corporate Communications, Marketing & Brand of Emirates
Emirates
Ahmed Sam

Ahmed

Sam

Founder and Head Coach
Lift Focus Grind
Pietro Allegretti

Pietro

Allegretti

Founder
Penguinpass
Kenny Oktavius

Kenny

Oktavius

Co-Founder & CEO
PointFit Technology Limited
Peggy Tng

Peggy

Tng

Regional Lead, APAC
GSIC
Tapio Rosenius

Tapio

Rosenius

CEO
Skandal Technologies
Andreas Tsindos

Andreas

Tsindos

CEO
MWAN Mobile
Toli Makris

Toli

Makris

CEO EX Interactive Gaming
EX Sports
Sean Garnier

Sean

Garnier

Founder of Urbanball
Urbanball
Stephan Muller

Stephan

Muller

Marketing Director
Whoop
Dave Catudal

Dave

Catudal

Co-Founder
Forus
Hashem Aljamal

Hashem

Aljamal

Founder and CEO
Cypex Group
Saad Khan

Saad

Khan

Founder and CEO
GameCentric
Katie Overy

Katie

Overy

TV Presenter, Live Events MC and Voiceover Artist
Divyajot Ahluwalia

Divyajot

Ahluwalia

Director
wTVision / Quidich
Feizel Batcha

Feizel

Batcha

VP Sports Partnerships
Genius Sports
Maia Zennie

Maia

Zennie

MENA Ecosystem Lead
Avalanche/ Ava Labs
Zalfa Farah

Zalfa

Farah

Head of Research & Conceptualization
GMOLx
Rémi Vanecht

Rémi

Vanecht

Head of Education
Athletes Junction - Hyperice Middle East
Zayed Hammouri

Zayed

Hammouri

Excellence Director MEA
Vizrt
Ali Al Arif

Ali

Al Arif

Founder and CEO
WPA (World Padel Academy) / Spadrec Investment
Dr. Adam Thomas

Dr.

Adam Thomas

Founder and CEO
Genletics
Shahrukh Sohail

Shahrukh

Sohail

Senior Sports and Entertainment Business Manager
Xplere
Hind Nezzaghy

Hind

Nezzaghy

MCL Co-founder
MENA Champ League (MCL)
Karen Mattar

Karen

Mattar

Mind & Body Coach
Vadim Prikhodko

Vadim

Prikhodko

IT entrepreneur and CEO of EasySports
EasySports
Mark Guildea

Mark

Guildea

Managing Director
Interact
Alexey Deniskin

Alexey

Deniskin

CMO of EasySports
EasySports
Join the 2027 lineup

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